Arrise partnered with us to plan and deploy a large-scale outdoor advertising campaign across Sofia and the Bulgarian Black Sea Coast.
The objective was clear: maximize brand visibility through high-impact placements in premium locations.
What We Did
Media Strategy & Planning
Allocated a 6-figure media budget across key urban and coastal zones
Identified high-traffic locations for maximum impressions
Balanced reach between city exposure and seasonal coastal traffic
Media Buying & Negotiation
Secured premium billboard placements in top-performing areas
Optimized cost-efficiency through strategic negotiations
Campaign Coordination
Managed rollout across multiple locations simultaneously
Ensured consistent branding and execution across all formats
Result
Dominant presence across Sofia and the Black Sea coast
High-frequency visibility in prime traffic zones
Efficient deployment of a 6-figure media spend
Takeaway
Outdoor still works when executed strategically. With the right placement and planning, billboard campaigns can deliver mass awareness at scale with predictable reach.
Feel free to ask us questions about any of these projects, or request a specific-scope portfolio via the contact form below.
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Social Media Management
BTL & Outdoor
Graphic & Print Design
Marketing & Branding Materials
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Media Planning & Buying




