Arrise partnered with us to plan and deploy a large-scale outdoor advertising campaign across Sofia and the Bulgarian Black Sea Coast.

The objective was clear: maximize brand visibility through high-impact placements in premium locations.

What We Did

1. Media Strategy & Planning

• Allocated a 6-figure media budget across key urban and coastal zones

• Identified high-traffic locations for maximum impressions

• Balanced reach between city exposure and seasonal coastal traffic

2. Media Buying & Negotiation

• Secured premium billboard placements in top-performing areas

• Optimized cost-efficiency through strategic negotiations

3. Campaign Coordination

• Managed rollout across multiple locations simultaneously

• Ensured consistent branding and execution across all formats
  
  

Result

• Dominant presence across Sofia and the Black Sea coast

• High-frequency visibility in prime traffic zones

• Efficient deployment of a 6-figure media spend

Takeaway

Outdoor still works when executed strategically. With the right placement and planning, billboard campaigns can deliver mass awareness at scale with predictable reach.